Madrid, Spain – GE Aviation is launching myGEAviation.com, a new customer web portal offering customers streamlined access to relevant information and a modern user interface with a high degree of user customization.
"The design of myGEAviation was driven by our customers, and we are excited to offer a faster, more modern and more efficient way for them to interact with GE Aviation and to quickly and efficiently access the critical information they need to optimize their operations," said Dave Kircher, general manager for Customer and Product Support Operations. "This was an extensive two-year effort to build a new portal from the ground up. The basic architecture of the site is as modern as its look and feel, enabling users to configure the site to best suit their needs."
Work on myGEAviation began more than two years ago with an intensive effort to gather voice of the customer input to shape the new design and functionality. The development team was guided by four basic principles: ease of use, one-stop for all relevant information, personalization, and the ability to quickly access online tutorials and other help on the site.
Most information is just one or two clicks away, compared to 7 to 12 clicks on the legacy portal. A new onboarding application requires just six simple fields, 63% fewer questions than the prior version. Navigation on the site is asset-centric, with users able to navigate by engine serial number, engine family, or by specific aircraft, and users will be able to customize the interface using drag and drop widgets and personalized tabs.
The site was developed in conjunction with GE's user experience (UX) specialists housed at the GE Global Software Center of Excellence in San Ramon, California. Beta testing began September 2013, and all customers will be registered by early 2015. The current Customer Web Center will be sunset in early 2015. More information about the new customer portal is available at myGEAviationBlog.com. A series of brief videos introducing the site are available on YouTube
About GE Aviation
GE Aviation, an operating unit of GE (NYSE: GE), is a world-leading provider of jet, turboshaft and turboprop engines, components and integrated systems for commercial, military, business and general aviation aircraft. GE Aviation has a global service network to support these offerings.